With 250 years of combined experience, Oliver’s team of packaging and printing experts can help you figure out what the next packaging trends will be. From digital printing to personalized packaging to out-of-the-box solutions, we can help you make the most of these new trends. We’ll also take a look at how to incorporate these new trends into your brand strategy.
Digital printing dominates today’s packaging
With digital printing, you can customize merchandise to your exact specifications. The process is fast and flexible, and most packaging service providers have made the transition from analog to digital printing over the past decade. It will take a little time to retool and convert existing machinery, but the benefits of digital printing are clear. These benefits include low start-up costs, a flexible output method, and no consolidated orders.
The growth of industrial manufacturing in for East Williston, New York and the cosmetics industries is expected to continue supporting the digital packaging market. Growth will also continue in Europe, which will be driven by increased consumer spending and an increased focus on reducing packaging waste. Digital printing also helps to increase the shelf-life of products, making it a cost-effective solution for packaging.
Depending on specific developments, digital printing for packaging will be a dominant force in packaging trends by 2022. While color accuracy and consistency will remain paramount, lightfastness is also a major factor. New technologies, such as dry toner, have been developed with food safety and lightfastness in mind. In addition, on-demand color-label printing will continue to gain momentum as a cost-efficient, flexible, and scalable solution for the packaging industry.
In 2022, more businesses will focus on personalization to increase brand loyalty. Whether it’s a customised bottle of water or the addition of a name to a soda bottle, personalisation can help brands cater to niche audiences. It’s estimated that 80% of consumers would prefer to buy a product that is tailored to their preferences. Personalization is also useful for A/B testing different packaging designs and modifying products for different markets.
Consumers will continue to want transparency and clean labeling on packaging. This trend is expected to last through 2022. Personalized food packaging with clear information on ingredients and other details will be popular in the next few years. In addition, food companies will see a rise in the number of smartphone users who will scan packages to learn more about the products.
Personalization is also expected to play an increasingly important role in short-run packaging in 2022. D2C brands (direct to consumer) brands will grow in popularity, and personalized packaging will be an essential part of these brands.
In order to combat the growing problem of plastic pollution, companies are turning to more eco-friendly packaging. These trends include recycling, composting, and the use of recyclable and compostable raw materials. Some of these materials include rice husks, bamboo, and corn starch. These are also more sustainable and will not release any toxic chemicals into the environment. Some companies have even switched to corn starch takeout containers and biodegradable packing peanuts.
In recent years, we’ve seen an increase in the number of consumers who prefer sustainable packaging to standard packaging. In a recent survey, 92% of consumers said they would rather use eco-friendly or biodegradable packaging. In order to make this a reality, many companies have been redesigning their packaging and products. By incorporating more sustainable and recyclable materials into their product design, they can make the process more affordable and efficient.
However, barriers to achieving this trend mainly exist within organizations. Nearly half of respondents indicated that they didn’t have the internal expertise to implement sustainable packaging strategies. Further, 32% said that they didn’t have the technical know-how to implement their plans. Although the trend has increased in recent years, it remains unclear whether it will continue to rise.
Out-of-the-box packaging solutions
The world of out-of-box packaging within company nyc ,packaging against solutions nyc is about to see massive changes. A pandemic, bad winter weather, and supply chain problems have combined to create major disruptions in the industry. This is putting a great deal of pressure on retailers and small to mid-sized businesses. Smaller companies are being forced to compete for materials with big-box retailers who have huge financial reserves. As a result, businesses must find innovative and creative solutions for their packaging needs.
Good packaging not only provides information to the consumer about a product, but it also helps protect the product during transportation. Regardless of what product is being packed, an attractive packaging design is a key factor in attracting consumers. Consumers are more likely to purchase a product if it’s well packaged, while a product with a damaged or unattractive packaging can drive consumers away. In addition, a great package design means better branding.